Social Media – an essential business tool

Everyone needs a website to build a business in today’s current climate. But did you know that for your business to grow, develop and succeed you also need to be interacting with potential clients through social media.

So what is social media? I looked the definition up in the Oxford English Dictionary and this states “websites and applications used for social networking”. I think of social media as sites such as Facebook, Twitter and Linked In.

All three sites are essential tools to help you spread your USP and are a great free resource for PR. You can target exactly who you want to see your business messages on Twitter by making sure you follow and interact with people who are in your marketing criteria. By following and interacting with these potential customers, you will begin a relationship with them before they have even thought about buying from you. This helps to gain trust and as a consumer, you are more likely to buy from someone you trust and “know” than just any random site.

Again with Facebook, if you have a page, make sure you are promoting this on your website and interacting with others on the site. Liking other businesses pages will hopefully get them to like you back and in turn when you post messages, these will then appear on their wall for all their followers to see too.

Linked In is a great site to build business relationships and bounce ideas off fellow business people. The groups on this site are great as I have found people to be very supportive and give excellent advice.

To make social media work for you and your business you will need to make sure that all your gravitar pictures are the same, either a photo of you or a logo/product so people can easily identify that they are all from the same company. Also you need to promote all you pages, accounts and sites from your website and each individual account.

The most important thing to remember when using social media is to regularly interact. Join in conversations, promote blog posts and offers along with the services you provide and customers will in turn interact with you.

If you are struggling to keep all your social media sites updated regularly or are unsure where to start, then why not get in touch. We provide a range of services customised to your individual needs. To contact Kizzy please visit the Contact Me page on this site. For all the services Kizzy provides, visit the Services page.

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One Response to Social Media – an essential business tool

  1. I really like this as an introduction to social media-nervous businesses! Everyone needs a social media presence if they are in business by so many don’t know how to get started

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